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THE 7 DAY PODCAST LAUNCH CHALLENGE

Have you always wanted to start a podcast but have no idea where to start?

Does researching audio equipment and worrying about technology paralyze you?

Well today is your lucky day!

I have created a 7 day podcast challenge where you take one simple step each day (about 1 hour of activity) for 7 days and at the end you will have launched a podcast! That’s right. In 7 days, we will have researched, recorded, and launched your very own podcast on iTunes.

WHY PODCAST?

If you are an entrepreneur, coach, author, or running an online business, launching a podcast is one of the most effective ways to grow your audience. Podcasts get you directly in the ear of potential clients, allowing them to get to know you not only as a person but also as a brand. The best part is that podcasts are on demand allowing your listeners to choose to consume them whenever they want, many times when they are doing other activities like driving, working out at the gym, or on their morning commute. "Anything that aligns you with your audience’s time is an imperatively big advantage for you." - Gary Vaynerchuk

You’ve thought about Podcasting for a while…so why not start now!

WHO I AM:

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HELLO, MY NAME IS TRAVIS BROWN AND I AM THE FOUNDER AND CHIEF AUDIO EDITOR AT PODCAST BUDDY.

When it comes to PODCASTS, I can help.

Are you here because you....

  • Want to launch a podcast?
  • Launched a podcast but feel stuck?
  • Don't know anything about recording/editing audio
  • Feel overwhelmed by the "back end process" of podcasting
  • Have wanted to launch a podcast for a long time but have been overwhelmed with learning how to do it.

I have great news for you. There is no wrong answer. If any or all of the above apply your'e in the right place. 

I am a professional audio engineer. I've recorded and produced music for the last 20 years. My music has been featured on several TV shows like Smallville, Laguna Beach, The Mountain, The Hills, and many more. I also have credits on Films such as Reservation Road and Fred 2: Night of the Living Fred.

I am excited to help you on your podcast journey!

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DISCLAIMER: There is no one size fits all podcast solution, but this program gives you a simple solution to start and launch a podcast with minimal investment in 7 days. Not all podcasts are created equal, if you’d like to discuss different options please schedule a phone call here

What's next: Day One: We'll research and concept our show!

 
 
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DAY one:RESEARCH/CONCEPT

Congrats on taking the first step in starting a podcast!

I’m super excited to be here with you for this.

For today, we are going to focus on our show’s concept, mission, frequency, and name. Chances are you have already thought of a podcast concept but the ideas in this module will hopefully inspire and give you new perspective for your new podcast.

Meet me at the corner of Passion and Value. 

This is the intersection where your podcast’s concept

should come from.

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Passion: What are you passionate about? What can you talk about endlessly? What do you find yourself talking about at dinner parties and social events? Passion is one of the biggest reasons Podcasts have almost completely replaced blogs. Passion oozes through the microphone and listeners immediately pick up on your excitement about a topic. You cannot hear the passion in someone’s voice through a blog.

Value: What value can you add to a listener’s world that overlaps with your passion? What tips or tricks can you share with your listeners to help them learn or grow their business? By giving your listeners value you build rapport and trust with them. When it comes time to ask them to hire you or purchase your product, they will be much more likely to take their wallets out because they have a positive existing relationship with you.

In Gary Vaynerchuk’s book Jab Jab Jab Right Hook he uses this principle.

Give Give Give….then ask for the sale. In today’s noisy world, the best way to connect with your audience is to give them tools/advice/strategies to enhance their lives and businesses.

Let’s do a little exercise

List three things you are passionate about:

1.

2.

3.

List three categories you can add value:

1.

2.

3.

How do the intersect?

Example:

Online Health Coach 

Passion = Helping Health Coaches grow their coaching business and client list while making a difference in the world by enabling coaches to change the lifestyles of their clients.

Value = Providing step by step instructions on how to start, grow, monetize, and protect their business. “Done For You” Pre made programs, marketing templates, and looks behind the scenes of a successful coaching business.

Combine those two and you get The Wellness Business Podcast!

What's next: Day Two: We'll talk about Podcast equipment!

 
 
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Day Two: Podcast Equipment

Today’s mission – source your podcast gear.

Podcasts are only audio. There's no flashy graphics or cool visuals for our listener.

That being said if your show doesn’t have a good broadcast quality you will not keep your listeners/subscribers. That is why you 100% need to get a decent microphone.  Don’t get me wrong, content can carry you a very long way, but in the end a great sounding show is not difficult to achieve and your loyal fans will thank you for it!

Searching for equipment for your podcast can be a daunting task, especially if you don’t know much about microphones and recording software. Reviews, forums, and Facebook groups can make you want to pull your hair our due how many different opinions there are! Here’s the good news. It’s not rocket science!

In this section I am going to make one suggestion for a podcasting set up. This is intended to allow you to quickly commit to the single piece of gear you need to get started. If you already have a microphone you do not need to purchase new equipment. The fundamentals/steps will remain the same. If you haven’t purchased equipment yet, I highly recommend what you are about to see.

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The Best Podcasting Mic under $100 – Shure MV5

Pro Tip: Use headphones or earbuds. Headphones can give you more confidence behind a mic and if you are doing interviews you and your guest must absolutely wear head phones to prevent the dreaded ECHO ECHO ECHO on the call.

Here is my recommendation for headphones under $100

See my other MIC kits if you have a bigger budget or want more options

What's next: Day Three we talk about Podcast Software

 
 
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Day Three: POdcast Software

Let’s talk about software!

We’ll need a Digital Audio Workstation to edit, add music, intro files, and create the master files for our podcast and we will also need a way to capture our interviews if we are interviewing guests over Skype or Zoom.

What is a digital audio workstation?

Simply put it is software to edit and create a master audio file. We can add track and mix them together into one main file.

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For PC – you can download Audacity which is a free audio editing software
For Mac- you can use Garageband which comes preloaded on apple computers.

Both of these are FREE and have all the features we need to create our podcast.


For more in depth tutorials on this check out my Fast Track Class (or find some on YouTube)

Here's are two recording scenarios:

Solo shows (monologues):

Phone: Shure Motiv App – The Shure MV5 I recommended can be used with the (free) Motiv + app.

Computer: Audacity or Garageband

To record interviews we’ll need some sort of video bridge like Skype or Zoom. I recommend ZOOM because it is free, and you can send a link to the guest to join the meeting very easily. It will also record the video portion if you’d like to repurpose that for other platforms like Youtube.

You can use Skype for interviews but this will require additional software like Ecamm Call Recorder to record the conversation which costs about $49.

Pro Tip: When recording interviews online it is best to have yourself and your guest optimize the call by turning off notifications on their computer and phone. Also, removing as many devices as possible from their wifi router. This will provide better bandwidth for your call and reduce the risk of audio drift or glitching during the call.

Pro Tip: Record your audio locally for high resolution broadcast audio. Zoom and Skype will down sample (make your file smaller) which reduces the overall quality. If you and your guest can record audio locally you will get better results. More on that later.

What's Next: Day Four: We need Hosting for our Podcast

 
 
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Day Four: podcast Hosting

Let’s get our Podcast Hosting!

Just like a website our podcast needs media hosting. This is where our audio files will live and how we will set up an RSS feed for subscribers to automatically get new episodes. It is a small investment to ensure when millions of people want to listen to our show we don’t have any issues. There are also other benefits like pre-scheduling future episodes and access to analytics. Analytics can help us optimize our show for the listeners by reviewing what shows/topics are most popular. For example, if you are a health coach and you cover tips on growing your social media and other shows focus on getting clients and the show about social media have way more downloads than the client episodes, we can tailor our content to what our listeners want more.  We can also monitor what length of show does best, if guests do better than solo shows, and much more. Finally, analytics can show potential advertisers how many downloads our podcast gets and we can monetize it that way.

My #1 recommendation is Libsyn.com. This is the only hosting platform I use. Watch this video on how to set up your account. 

Pro tip: Use code FIRE when you set up your account for a free month. This is NOT my affiliate code but it will save you some $$$

What's Next: Let's find some music and create our Podcast art!

 
 
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Day Five: Podcast Music and Art

Let's get creative!

PODCAST MUSIC

Ever notice how the music in a movie can make a scene more exciting or emotional? Every podcast needs some intro music to get listeners excited for the show. Today we will select our intro music for the podcast and also create some podcast art without the need for a graphic designer.

My top recommendation is that you license a song from Audio Jungle for the intro of your podcast. First, licensing music protects your show from being flagged for copyright infringement. You can’t just download Beyonce’s latest song and use it. It will get pulled from iTunes, Youtube, and most of the other platforms. Licensing a song is pretty cheap and you can get a song for about $15. Audio jungle has all kinds of styles and categories to choose from. You’ll want to choose something that matches the voice of the show. If you are high energy you’ll want something upbeat and catchy not a ballad or sad song. If you are more serious you do not want anything quirky or too happy. Make sense?

Free option – find a Local Musician that has cool music and wants exposure. You can usually get permission to use their song and it’s a great story you can share with listeners. You’ll be a local artist supporter and get free use of music.

For our intro we’ll need a brief voice over. Example. "You are listening to My Awesome Podcast where I share tips and tricks on how to grow your BLANK business."

Pro Tip: Keep this short. If someone decides to listen, you’ll want to get straight to the value in the episode and if someone subscribes they wont want to skip over a 5 min intro every episode. Imagine you are in an elevator and you have less than a minute to tell your ideal listener what your show is about.

In our DIY podcast class you get access to several royalty free songs that can be used in your podcast as well as some transition sound effects to make your show sound really professional.


PODCAST ART

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Podcast art is an extremely important element in your success. It is prime real estate in the iTunes store and should draw in and excite your potential listeners. 

Here is a step by step way to create killer podcast art that will get clicks and new subscribers!

Step 1. The main image. The main image should be a large image of you or something that represents your niche or personality. Have a friend or family take a picture of you with the camera on your phone. Tips: try to take the picture during the day for good lighting and on a plain background. You can be looking directly at the camera or off to the side. Whatever fits your personality best. You may want to take a couple different kinds of shots to be safe. It's always best to have options. I also like to use the built in instant editor on my iPhone to optimize the image.

Good Lighting

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Bad Lighting

Step 2.  Host name and Title. When creating your art it is important to remember that your art will end up appearing very small in the iTunes store. The biggest mistake I see is people trying to put too much information on the podcast image. We are only going to include the show name and host name.

Example: Food Truck Nation with Tim Row

Step 3.  Creating the art. Podcast art needs to be at least 1400 x 1400 pixels to be accepted in the iTunes store. I use Canva.com to create my podcast art because they have pre-made templates I can use that are formatted at the right size. Go to Canva.com. Create a free account or log in with facebook. Under start a new design, scroll right until you see Podcast/Album Art.  

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Next, select  the blank layout or a pre made layout in the layout section.

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Next, upload your image.

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Next, Add your image- Just click on it once from uploads

Then, resize to fit the canvas fully

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Now we can add the show title.

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Pick a font that is BOLD and matches your shows style.

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Experiment with different sizes and fonts until it really pops!

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Now add the host's name. I like to use a different font and color.

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Click download as an image

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Last, we want to view the image in a smaller size to make sure it will really pop in the iTunes store.

Find the image in your downloads and zoom out

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Now you have killer podcast art for free!

What's Next: It's time to record our first episode!

 
 
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Day SIX: Let's Record our First Podcast

CONGRATS ON MAKING IT TO DAY 6!

It’s time to record our pillar episodes!

Today we get to record. Recording is the most fun part of podcasting! If you aren’t used to recording and want practice you can always open up the voice memo app on your phone and just get used to speaking and recording and then listening back. Most people don’t love the sound of their own voice but remember your voice is super unique to you and listeners will love it!

SOLO – If we are recording solo you can either plug the Shure MV5 into your computer and record with your DAW or plug into an iPhone or iPad and record in the MOTIV + app. I like to write out some bullets points that I want to cover and then free flow my thoughts using it to keep me on track. Other podcasters will go as far to write out an entire script. This is totally up to you. You can even go without either and just imagine you are speaking to a good friend sharing some tips. If you mess up, just stop for a moment and then start speaking again. We can edit out anything we want later! Remember, perfect is boring. Words like Um and other phrases are used in everyday conversation. Don’t stress too much about small things like that and make sure you speak passionately about your topic. Your listeners will pick up on the authenticity!


INTERVIEW: If we want to interview a guest we simply need to open ZOOM and record the conversation. You’ll want to make sure that the audio settings are set to your microphone and not the built in mic on your computer. 

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After the call is over ZOOM will automatically create an audio file for you. We can then pull that into Garageband/Audacity to add in our Intro/Outro music and export to Mp3 to schedule in our host.

Pro Tip: You want to keep your mouth about a FIST length from the microphone to get that in your face radio vocal sound. The farther you move from the mic the smaller your voice will sound (proximity effect)

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Pro Tip: If you mess up just pause for a moment and start again. You can edit anything out after the fact.

What's Next: Bonus: My favorite Podcast Episode Format!

 
 
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BONUS: The BEST EPISODE FORMAT

BONUS: FORMAT

In this bonus chapter I want to give you a guaranteed winning podcast format. This works for any kind of episode. Once our listener pushes play we want to keep them entertained the whole way through!

HOOK/INTRO+VO/INTRO/MAIN CONTENT/CTA/WHAT IS IN NEXT EPISODE

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HOOK- This can be a clip from the show or just a recording of you speaking but we want to HOOK the listener in to the rest of the episode. Example: In this episode, I Interview Blankety Blank and he/she shares the #1 secret to TOPIC coming up!

INTRO + VO – This is a quick intro with music to your show. 15-30 seconds max. Do not bore listeners with an elaborate intro. They will turn you off. 

MAIN CONTENT- The meat of the episode. This can be your solo content, your interview, etc.

CTA- This is where you ask the listener to take action! Please subscribe and review, download my ebook, visit my site. Make 1 single request at the end of the show. People love having action to take after they are inspired.


What’s Next? – “In next weeks episode I am going to interview Tony Robbins and give away a new TV.” Give your listeners a preview of what is coming and a reason to come back.

 
 
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DAY SEVEN: PODCAST LAUNCH PLAN

Next, I am going to walk you through the exact steps to get our podcast published on iTunes and all the major platforms and provide a great launch plan for publicity.

We’re going to launch with EP00

The first thing we need to do is submit to iTunes. We will go to podcastconnect.apple.com and log in using our apple ID.  We the need to submit our RSS feed from our host and validate the feed. Once we submit it can take anywhere from 24-72 hours to get approved.


We can do the same for Stitcher Radio and Google Play. These three platforms feed out to almost every podcast app on the planet.

Once EP00 is approved it will be live on iTunes. We can then ask our inner circle of friends and family to go subscribe and start to rate the show (5 stars hopefully) and write a review. What this does is gets reviews and ratings ready for when we start promoting to our potential customers/listeners. They see our show and get social proof that others are already listening!

Make sure you share your podcast with me and I will be one of your first subscriber/reviewers!

Now can schedule future episodes and start really promoting.


Pro Tip: Batch record episodes. You don’t make one cookie – you make 20! Batch recording can help you get ahead of schedule which will make your life easier when your kids get sick, you need a vacation, or you life throws you a curve ball. I recommend always running 2-4 weeks ahead of schedule. Consistency is key. Keeping a consistent flow of releases will keep your subscribers coming back for more.

Remember to have fun! Smile! Share your passion. Podcasting is an amazing medium and you’ll be great at it.

What's Next: Want some Fearless Feedback on your show?

 
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Free Fearless Feedback

Fearless Feedback is constructive and creative conversation to help improve any type of output whether it be a performance, product, or podcast. 

As a professional audio engineer and gigantic fan of podcasts, I would like to offer you fearless feedback on your show. 

What you get:

  • Five point podcast inspection
  • My favorite thing about your show
  • One suggestion for improvement
  • One New subscriber (me)
  • iTunes review posted

Price: Free

 

Work With Podcast Buddy

If you are an entrepreneur, coach, author, or running an online business, launching a podcast is one of the most effective ways to grow your audience. Podcasts get you directly in the ear of potential clients, allowing them to get to know you not only as a person but also as a brand. The best part is that podcasts are on demand allowing your listeners to choose to consume them whenever they want, many times when they are doing other activities like driving, working out at the gym, or on their morning commute. "Anything that aligns you with your audience’s time is an imperatively big advantage for you." - Gary Vaynerchuk

And let’s face it, YOUR TIME is also valuable. As an entrepreneur, coach, or author your TIME is worth hundreds of dollars an hour. You’ve built your business with automated click funnels, email responders, and virtual assistants to make better use of your time. Allowing you to sell, close deals, to do the #1 thing on your list that is going to take your business to the next level.

The average podcast takes 4+ hours to record, edit, create notes, and schedule. You can save 80% of that TIME to spend running and growing your business by using our service. 

WHY PODCASTBUDDY?

Save Time: The average episode takes 3-5 hours to edit. Spend that time selling or growing your business.

Sound Quality: Sound like a pro! The #1 reason why listeners unsubscribe is poor audio quality. Don't let you content be ruined by bad audio.

You aren't technical: Dealing with audio files, tagging, uploading, and feed management is not for everyone. Let us do the dirty work. 

"I could not have launched my Legally Enlightened Podcast without the guidance, support and expertise of Travis. He led me through each step of creating a podcast and, most importantly, eased my fears of branching out in this new form of media. He made the process so easy, and he also produces each podcast with professionalism and care. I can't say enough good things about him. I highly recommend working with Travis if you want to bring a podcast to life!" - Lisa Fraley, Legal Coach & Attorney, lisafraley.com

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