LAUNCH A PODCAST IN ONE WEEK
If you have decided to launch a podcast you might be confused about how to launch. Lucky for you it’s not as complicated as you might think. I have broken it down into 8 easy steps and covered everything you’ll need to know to start sharing your show with the world.
The first thing you’ll need to decide on is your TOPIC. What will you share with the world? Are you a business coach sharing valuable scaling tips with entreprenuers? Maybe you are a personal trainer and want to interview people in the fitness industry.
There are 2 very important aspects of choosing your topic: Passion & Value.
Passion: Your podcast topic should be something that gets you fired up, the thing that you find yourself endlessly talking about at dinner parties, with friends, on the internet, or to anyone who will listen.
Value: Your podcast should provide value to the listener. It can be tips, tricks, making them laugh, or inspiring them to make a positive change in their life. This will keep listeners coming back for more and building a relationship with you and your brand.
Next, you’ll need to define your Perfect Listener/Customer. Some people call this an Avatar but you need to clearly define who is going to listen to your podcast. Let’s say you are a Wellness Business Coach and you want to help entrepreneurs start their own coaching programs and grow their business. Here’s what your Perfect Customer might look like.
“My Perfect Customer is 25-55 years old, married, and a stay at home Mom of 2 kids. Her name is Samantha. She finds herself fulfilled by raising her children but misses the professional aspect of her life. She would also like t make some extra money for the household. Everyone she meets asks her about her healthy lifestyle and she’s thinking about becoming a Wellness Coach, but doesn’t know where to start. She could use some help with developing social media, building and marketing to an email list, and buying pre-made programs to sell on her website.”
Once you know who your Perfect Customer is you can create podcast episodes that target the areas they will need to learn. You’ll create a strong relationship and trust and this will likely turn into business for you!
There are a few items you’ll need to brand your podcast:
· Podcast Title (and subtitle if you want)
· Podcast Description
· Show art (1400x1400 pixels)
· Intro/Outro (music + voice)
Podcast Title: This should clearly articulate what your show is about. Avoid slang and words that aren’t regularly searched. Ie. Combining Wellness and Entrepreneur = Wellpreneur Podcast. Beta test your potential title with friends and family to see if can guess what your show is about. You can also EMAIL ME for feedback. The Rule Three’s seems to work well.
Subtitle – This is free real estate. Put your Name (and then accomplishments) example: Travis Brown (Audio Enthusiast, Musician, Best Selling Author, and All Around Great Guy)
Podcast Description: Write a one paragraph description of your show. Who you are, who it is for, and the benefits of listening to it.
My favorite example:
"The world's BEST strategies to start and grow your business, improve your productivity, and live a happier and more successful life. Hear from top performers in many industries — many who have never shared their tips publicly before. Explore topics like how to create an interesting life, building a 6-figure online business, behind-the-scenes of Tim Ferriss, and more."
Show Artwork: Hire a graphic designer or design it yourself. The graphic should catch attention of your audience and be readable on mobile devices like phones. Pro Tip: use LARGE BOLD COLORFUL TEXT
Your show’s title (+ subtitle), your name, your cover art and your description will appear on iTunes and whatever other podcast directories you submit your show to (Stitcher, Google Play, etc.). Together, these elements help “sell” your show to potential listeners. See example below:
Your intro should be brief and give an “elevator pitch” about your show. Example: “You’re listening to the Health & Hustle Podcast with Samantha Curtiss where you’ll learn how to grow your Wellness business from the ground up and create your dream lifestyle.
Once you have you show’s Branding you’ll need some equipment to get started. Public Service Announcement: Do not “cheap out” on your microphone. If your audio is bad people will not continue to listen. It take a minimal investment to have great audio for your podcast.
Here are my recommendations:
· ATR-2100-USB ($)
· Shure MV5 ($$) *this mic has built in DSP to automatically make your voice sound great!
Headphones (for editing/interviewing guests)
· Shure SRH240a ($)
· Shure SRH440 ($$)
· Beyerdynamic DT770 Pro ($$$)
(For call recording)
· ZOOM <- FREE
· Skype + Call Recorder or Pamela
You’ll need somewhere to host audio files somewhere. This is similar to how you might have a host for your website. Host’s allow you to upload your shows and point your “feed” to it. iTunes checks your feed and distributes the shows to iTunes and other podcast platforms.
Your media host will provide you with a specific URL/link to your show (aka a feed). This is the link you will submit to iTunes when you are ready to launch your show. From that point on, iTunes will essentially “scan” your show’s feed for new episodes and display them on iTunes automatically as they are detected. Very hands off.
· Libsyn <---This is my only recommendation.
Libsyn is the industry standard in my opinion for hosting. They have been around forever and are very reliable and easy to use. You can also get a great deal of analytics on your episodes and listeners.
Pro Tip: use code FIRE when you sign up and choose the $75 plan. This code gets your first month FREE. You won’t be charged and can downgrade to a cheaper plan at the end of your first month. The unused funds turn into a CREDIT on your account. You’re welcome.
The best part about Podcasting is the distribution. When you launch a podcast on iTunes you have GLOBAL distribution.
These are the top three platforms I recommend distributing your show on.
· Stitcher Radio <-for all the android peeps
· Google Play
Submitting to iTunes:
To submit your show to iTunes, simply open the Podcast section of the iTunes store, and look for the words “Submit a Podcast” in the right menu. From there, just follow the instructions and be ready to paste your show’s link into the box.
It doesn’t take long for iTunes to review and accept a podcast submission (often 24–48 hours during the week).
7. SHOW FORMATS
Before we move on, I want to mention that you should remember there are NO RULES in Podcasting. Most shows follow some format but you don’t have to use or stick to any of these. As long as you create something that combines PASSION + VALUE your show will continue to grow.
Pro Tip: Try to decide on an episode frequency and stick to it. Your subscribers will love knowing that they can expect an episode based on it.
· Host it yourself (self-hosted) I like to call these SOLOCASTS
· Host it with someone else (co-hosted) Either in person or via web conference
Common episode types:
· Topic based
· Guest interviews
· Q&A (answer questions your audience submits to you)
· Mix of any of the above
Common episode lengths:
· 5-10 min (great for Q&A or quick tips)
· 20-30 min (great for cover specific topics or short interviews)
· 45 min (common length for interviews)
· 60+ min (for very in-depth episodes or long interviews)
· Daily episodes (hard work, but lots of content for your audience)
· 2-3 episodes per week (not easy, but a good amount of content)
· 1 episode per week (manageable and most common option)
· 2-3 episodes per month (easier, but less content for your audience)
“I can’t, but we can.”
The average podcast takes 4+ hours to record, edit, create notes, and schedule. Many Podcasters end up hating Podcasting because of the behind the scenes work that goes into it. You can save 80% of that TIME and spend it running and growing your business by using my service.
Whatever you do, don’t let Podcast steal TIME from your business.
HELLO, MY NAME IS TRAVIS BROWN AND I AM THE FOUNDER AND AUDIO EDITOR AT PODCAST BUDDY.
When it comes to PODCASTS, I can help.
- Want to launch or have already launched a podcast
- Don't know anything about recording/editing audio
- Feel overwhelmed by the "back end process" of podcasting
- Want to spend more time on your business and growing sales
- Wish you could just record the show and have someone take care of the rest
I have great news for you. There is no wrong answer. If any or all of the above apply you’re in the right place.
I'm Travis Brown, Founder and Audio Editor at Podcast Buddy and it's my goal to help you kick ass at podcasting without having to do any of the dirty work. I've created a service that allows you to do the fun part of podcast (recording) and leave the back-end process (mixing, mastering, show notes, and uploading) to me!
Using Podcast Buddy for your show can save you time and allow you to focus on the important takes that will convert to sales and allow your business to grow,
I am a professional audio engineer. I've recorded and produced music for the last 20 years. My music has been featured on several TV shows like Smallville, Laguna Beach, The Mountain, The Hills, and many more. I also have credits on Films such as Reservation Road and Fred 2 The Movie.
So while I am a big fan of recording, editing, writing show notes, uploading, and scheduling your own show, Podcast buddy is all about YOU!